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Yell Group Announces Strategic Partnership with Microsoft
Here’s some exciting news that grabbed my attention: this week, the British local search provider Yell Group, which owns Yellowbook here in the U.S., announced that it is forming a new global...
View ArticlecomScore: Smartphone Subscribers Up 8%; 2 in 5 Now Use Google Android
Last week, comScore released its quarterly mobile trends report, and the findings revealed some interesting takeaways related directly to our business. The number of U.S. smartphone subscribers – those...
View ArticleGoogle to Acquire Motorola Mobility
In a move that is rocking the mobile industry, Google announced this week that it will purchase Motorola Mobility. If approved by regulators, the move will turn Google, which develops the popular...
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Yell Appoints Scott Moore as First Chief Digital Officer
Back in May, Yell CEO Michael Pocock made news when he said, “digital will be approximately three quarters of our business by 2015, versus 25% as it is today.” Now Yell is further illustrating its...
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Defining Local: Last Mile Advertising
After interviewing executives from a range of advertising agencies, platforms and experts including R/GA, Sears, Twitter, Microsoft, YP, Groupon, Mashable and the IAB , we found that there is still a...
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LSA|14: LSA Adds Leadership and Insights to Better Serve Local Advertising...
In his remarks earlier this morning, LSA President Neg Norton announced the addition of Ben Wood of Google, Andrea Cancro of Starcom MediaVest Group, and Katy Hunter of Microsoft to our board of...
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LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and...
The “mobile is local” theme continued in this morning’s session with Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads. Sandu outlined Bing’s strategy as three fold:...
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LSA Member Innovation in Local: NinthDecimal
Today we hear from NinthDecimal (formerly JiWire). NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical...
View ArticleLSA15: Digital Assistants and the Future of Search
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike Calcagno, Director of...
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Google-backed Indian “Concierge App” Dunzo Raises $45 Million
Dunzo, a Google-backed Indian rough equivalent to DoorDash has raised a $45 million D round, bringing its valuation to $200 million, according to Tech Crunch. Investors in this new round include...
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